Matti Speaker Agency

A Strategic Partner Trusted by Global Leaders. 

About Matti
Speaker Agency

Matti Speaker Agency is a boutique Europe-based keynote speaker agency, with chapters in Indonesia and California, specialising in geopolitics, strategic leadership, technology and AI transformation for executive audiences. We partner with corporations, governments and international organisations worldwide, connecting executive audiences with some of the world’s foremost thinkers on the defining challenges of our time. 

We are not a catalogue. We do not measure ourselves by the number of speakers we represent or the volume of bookings we process. We measure ourselves by the quality of the strategic conversations we help create. Every partnership is tailored, intellectually curated and designed for long-term impact. 

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Johann Profile Founder

Founder & CEO

Johann Matti

Johann has been working in the international speaking industry for over 15 years. His exclusive clients have included former State Presidents, Ministers, and business leaders from a wide range of industries.

His career spans financial services, humanitarian crisis management, international development, executive education and the global speaker industry — across Europe, USA, Africa and Asia. He works directly with each speaker, without any  intermediaries, and brings the same high level of attention and commitment to every partnership.

"I work the same way with everyone — direct, warm and without unnecessary complexity. Life is too short to make things complicated.”

Speakers are supported by

Our Approach : Strategic Curation

The difference between a good speaker and the right speaker is not biography, it is relevance to a specific strategic moment.

Every engagement begins with a question: what is this organisation actually navigating right now? Then we intellectually decode those challenges before recommending any name.

This is strategic curation — not catalogue management, not talent brokerage. The ability to understand a leadership challenges deeply enough to know which perspective will shift how a room thinks.

It means you are properly briefed on the audience’s context before you walk on stage: we do not place speakers in mismatched contexts to fill a slot. That is the standard we hold ourselves to, and the partnership we offer. 

We do not work with the weapons or tobacco sectors.

Strategic Curation2

What We Can Offer You

Agile, independent representation

As a boutique independent agency, we are able to offer more flexible commercial terms and more responsive service than larger, volume-driven bureaus — directly benefiting the speakers we represent.

Business development & international reach

Developing speaking opportunities, connecting you with the right audiences, and strengthening your international profile through our long-standing relationships with corporations, governments, event organisers and partner speaker bureaus across Europe, North America, the Middle East, Africa and Asia.

Positioning, content development & speaker coaching

From keynote development to market positioning and brand visibility, we think beyond the next engagement. We bring speakers recuring opportunities.

Client & commercial management

Fee discussions, contracting, briefing coordination and ongoing client communication — end to end.

Full logistics, contingency & emergency support.

Complete travel and logistics coordination, including contingency planning and rapid response if anything unexpected arises — so you can focus entirely on your performance.

How We Work Together

You choose how we work together. We offer either :

Exclusive representation

A close, long-term partnership in which MSA acts as your primary international agent—shaping your positioning, protecting your reputation, developing commercial opportunities, and managing every stage of the client journey from enquiry to post-event feedback.

Non-exclusive representation

A flexible relationship in which MSA promotes you to relevant clients and manages each engagement with the same level of care and professionalism.

What Our Clients And Speakers Say

“What distinguishes MSA is its ability to understand the strategic context before recommending a speaker. That perspective allows MSA to connect organisations with voices that genuinely add value.”

Professor Ian Goldin

Professor of Globalisation and Development, University of Oxford

“Johann Matti and Matti Speaker Agency combine strategic insight with a genuine understanding of both speakers and clients. Johann has a rare ability to connect organisations with the right expertise and perspectives, creating meaningful conversations around leadership, geopolitics and the challenges shaping today’s world.”

Ralph Goff

Former CIA Chief of Operations for Europe and Eurasia, 6-time Chief of Station

“For over ten years, MSA has delivered exactly the right voice for MIPIM — former heads of state, Nobel laureates, leading economists. Johann treats every client as a genuine partner, not simply a transaction.”

Emmanuelle Gueppe

Conferences & Partnerships Director, MIPIM

“For our CXO Forum, MSA curated speakers across geopolitics, government and technology — each one precisely matched to our audience. The depth of understanding behind those recommendations was exceptional.”

Christel Lerouge-Finet

Global Head of Strategic Marketing, Capgemini

” I am so impressed by the impact Johann achieves through his network and passion for matching minds and missions!”

Claudia Olsson

Futurist & Founder, Stellar Capacity