Tech transformation is a double-edged sword. It’s essential for success, but most attempts fail. Why? There’s often a disconnect between tech giants and traditional businesses. Marcus East bridges that gap. A seasoned technologist with a unique perspective, Marcus has led innovation at tech titans like IBM, Apple, and Google. He has also guided non-tech organizations like Comic Relief, National Geographic, and T-Mobile through digital disruption. This experience fuels his thought leadership and drives real change.

With over 30 years of experience across three continents, Marcus has a global view on harnessing technology for business impact. He passionately shares his expertise through his book, Working with Dinosaurs, and his captivating speaking engagements. Imagine an insider’s perspective from Silicon Valley delivered with refreshing honesty. Marcus cuts through the noise of generic presentations and consultant jargon, speaking from the trenches with firsthand experience of managing billion-dollar budgets and leading both successful and failed tech transformations.