Catherine Barba is a pioneering force at the intersection of retail and digital transformation. She leads the New York-based PEPS Lab, a Retail Innovation Lab that provides clear guidance to brands and retailers to adapt to new consumer behaviors and values.
Prior to this, Catherine, a serial entrepreneur and digital pioneer in Europe, founded and sold several digital businesses in France. She is also the author of several books about the future of retail, including Stores Are Not Dead, and is a sought-after keynote speaker.
Catherine Barba is a pioneering force at the intersection of retail and digital transformation. She leads the New York-based PEPS Lab, a Retail Innovation Lab that provides clear guidance to brands and retailers to adapt to new consumer behaviors and values. Prior to this, Catherine, a serial entrepreneur and digital pioneer in Europe, founded and sold several digital businesses in France. She is also the author of several books about the future of retail, including Stores Are Not Dead, and is a sought-after keynote speaker.
As a trusted angel investor and mentor, Catherine serves on the board of directors of successful tech startups, including Euveka (CES 2018 Innovation Awards Honoree), Reech, Retency, and Popshop. She also sits on the boards of multinational organizations such as Renault and Etam.
Catherine has actively promoted women in business and tech, driven by gratitude for the opportunities her career in the tech world has given her. She co-hosted the ‘Journée de la Femme Digitale’ in France in 2013, 2014, and 2015, co-founded the ‘Femmes en Or, Innovation Day’ in Paris in 2016, and has hosted the annual ‘W.IN Forum NY’ in New York since 2016, a community of 1,000+ startup founders, corporate change makers, and students aiming to disrupt stereotypes and create a new generation of leaders.
In 2015 and 2016, Catherine was named one of the 50 most influential figures in Europe’s digital economy and in 2014, one of the three most influential female figures in France. In 2012, her alma mater ESCP Europe named her “Alumni of the Year.” Catherine Barba is a Knight of the French National Order of Merit and a Knight of the National Order of the Legion of Honor.
